·Spearheaded storefront launches in the UK, Australia, New Zealand and Germany. Designed end-to-end order workflows on an API-driven architecture.Integrated third-party logistics while ensuring seamless data flow across systems.
·Improved the APAC storefront launch process by identifying and resolving inefficiencies in the UK storefront launch, then creating an automated process for new storefront configuration—cutting setup time by at least two sprints.
·Led initiatives to boost customer engagement and revenue: launched digital gift cards, enabled Trading Card pre-orders, revamped the customer review system, and supported high-velocity product drops.
·Joined a early-stage startup as the first engineering hire alongside the CTO; helped build theplatform from MVP to a scalable SaaS platform using Django and Python for energy modeling.
·Developed backend logic for energy simulations: Proposed Energy Use Intensity, EUI breakdown graphs,daylight savings adjustments, façade orientation, and glare analysis—Built a Compare Results tool to help usersanalyze past simulations and support LEED certification planning.
·Identified UX bottlenecks caused by manual recalculations and proposed a dynamic React-based frontend. Learned React on the job and integrated it with Django to enable real-time updates andsustainability graphs.